We at Magma Marketing Group constantly harp on the topic of knowing why your visitors are coming to your site, and making sure that they can easily and quickly find what it is that they’re looking for. This comic, from xkcd.com, illustrates this idea beautifully, as well as hillariously. Read it and apply it to [...]
Since early in the turn of century, we’ve taken the existence of the all powerful search engine for granted. With just a few keystrokes we could gain access to the vast wealth of knowledge contained in that almost mythical entity: the internet. It was a way to begin exploring Africa, learn about Quantum Physics, or [...]
So much has been made of Search Engine Optimization (SEO) over the years, that SEO’s slide into irrelevance has gone largely unnoticed. Slide into irrelevance? Yes! It sounds like heresy, but read this article and you’ll learn the reasons why the Magma Marketing Group deemphasizes SEO relative to good sound marketing strategy and execution.
Today, Tim and Joel Stone, an expert father and son team of marketing and internet development, announces the beginning of a new venture called “Magma Marketing Group.” The purpose of this venture is to help small businesses and non-profit organizations as they develop a marketing strategy that effectively uses the internet, and to provide assistance as they use that strategy to further their organizational goals.