We at Magma Marketing Group constantly harp on the topic of knowing why your visitors are coming to your site, and making sure that they can easily and quickly find what it is that they’re looking for. This comic, from xkcd.com, illustrates this idea beautifully, as well as hillariously. Read it and apply it to [...]
Five Things Every Website MUST Have
Often a site with a seemingly elegant design leaves you as a visitor frustrated after only a few minutes. You click out, and never visit again. What was it about that site, as promising as it first looked to be, that ultimately turned you off? If your website doesn’t behave itself properly, virtually all browsers have a little “x” in the upper right-hand corner or a little red dot that your visitors will not hesitate to use to solve their problem with your website. Don’t give your hard-earned visitors any reasons not to stay. This article will show you some features of websites that, if omitted, will undo all your marketing strategy and Search Engine Optimization, and drive away the very visitors that you struggled so hard to attract.
Search Engines and Social Networking: Duel to the Death?
Since early in the turn of century, we’ve taken the existence of the all powerful search engine for granted. With just a few keystrokes we could gain access to the vast wealth of knowledge contained in that almost mythical entity: the internet. It was a way to begin exploring Africa, learn about Quantum Physics, or [...]
The Fact of Search Engine De-optimization
If Search Engine Optimization is a myth, then what should we do with our websites? It seems clear that search engines such as Google are still very important, and indeed they are. People should be able to find websites that are relevant to their searches, and well-designed sites are findable in this manner. Poorly designed sites are quite simply: not. Good website design has the properties of indexability and keyword relevance. Read on to understand how to have these, and to learn some common techniques that are often used that result in website suicide.
The Myth of Search Engine Optimization
So much has been made of Search Engine Optimization (SEO) over the years, that SEO’s slide into irrelevance has gone largely unnoticed. Slide into irrelevance? Yes! It sounds like heresy, but read this article and you’ll learn the reasons why the Magma Marketing Group deemphasizes SEO relative to good sound marketing strategy and execution.
Over the years I’ve had many people come and ask me this simple and seemingly innocuous question: “Would you help me make a website?” The simplicity of the question almost invariably leads the questioner to the conclusion that the answer will be an equally simple “Of course.” But that’s not usually the case. The answer is much more complicated than that. Read this article, and learn why Magma Marketing Group digs deeper than the easy answers.
Magma Marketing Group Begins Operation
Today, Tim and Joel Stone, an expert father and son team of marketing and internet development, announces the beginning of a new venture called “Magma Marketing Group.” The purpose of this venture is to help small businesses and non-profit organizations as they develop a marketing strategy that effectively uses the internet, and to provide assistance as they use that strategy to further their organizational goals.